Replacing a Hyundai Elantra GT, we wanted a hatchback that was a bit taller, wasn't too small but also wasn't too much into crossover/SUV territory. Others felt too small and cramped (Nissan Kicks) others too big and more expensive (Subaru Crosstrek, Nissan Rogue, Volkswagen Taos). Kona was just right. Only a slighly longer than the Elantra GT, but taller and with better space distribution for passengers, while making it easier to bring down the rear seats for the rear storage. And with same great fuel economy.