Great Car for the Money
Overall this is a beautiful luxury feeling vehicle. I feel like there could be some small tweaks to the car itself to make it more competitive to other luxury brands (i.e. branded puddle lights, better seat adjustments and massage features for both driver and front passenger, wireless apple carplay and android auto). All very small tweaks. The engine is great but could be improved with a MHEV standard to improve fuel economy. The biggest black eye for the Genesis Brand is that they have not fully invested (or their dealers have not) in separate Branded Dealership Showrooms and Service Facilities - the concierge options are great but when you go in the dealership you still see Hyundai's in the showroom and at the service department - the front office and service should be separate stand alone facilities if you EVER want to compete with the likes of Lexus, Infiniti, Acura, BMW, Audi, Mercedes -it is a better product but the public perception still does not read full luxury brand (you can combine them behind the scenes where the public does not see if you want). It is one of the most important things the Brand can do for itself!