For the DIY person who doesn't want a monster truck
I've had a lot of different vehicles, small wagons, coupes, sedans, small and medium (two row) SUVs, small and large trucks. The Santa Cruz is what I call my "Law of Averages." It literally handles everything the average person needs and performs average or better than average on everything. Able to pull the average trailer load, average MPGs (among SUVs), holds the average family, etc. It's the Leatherman of the new vehicle market.